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%0 Journal Article
%A Wünderlich, Nancy V.
%A Blut, Markus
%A Brock, Christian
%A Heirati, Nima
%A Jensen, Marcus
%A Paluch, Stefanie
%A Rötzmeier-Keuper, Julia
%A Tóth, Zsófia
%T How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda
%J Journal of business research : JBR
%V 192
%@ 0148-2963
%C New York, NY
%I Elsevier
%M RWTH-2025-03334
%P 115284
%D 2025
%F PUB:(DE-HGF)16 ; PUB:(DE-HGF)7
%9 Journal ArticleContribution to a book
%U <Go to ISI:>//WOS:001443747600001
%R 10.1016/j.jbusres.2025.115284
%U https://publications.rwth-aachen.de/record/1009089