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TY  - JOUR
AU  - Wünderlich, Nancy V.
AU  - Blut, Markus
AU  - Brock, Christian
AU  - Heirati, Nima
AU  - Jensen, Marcus
AU  - Paluch, Stefanie
AU  - Rötzmeier-Keuper, Julia
AU  - Tóth, Zsófia
TI  - How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda
JO  - Journal of business research : JBR
VL  - 192
SN  - 0148-2963
CY  - New York, NY
PB  - Elsevier
M1  - RWTH-2025-03334
SP  - 115284
PY  - 2025
LB  - PUB:(DE-HGF)16 ; PUB:(DE-HGF)7
UR  - <Go to ISI:>//WOS:001443747600001
DO  - DOI:10.1016/j.jbusres.2025.115284
UR  - https://publications.rwth-aachen.de/record/1009089
ER  -