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@ARTICLE{Wnderlich:1009089,
      author       = {Wünderlich, Nancy V. and Blut, Markus and Brock, Christian
                      and Heirati, Nima and Jensen, Marcus and Paluch, Stefanie
                      and Rötzmeier-Keuper, Julia and Tóth, Zsófia},
      title        = {{H}ow to use emerging service technologies to enhance
                      customer centricity in business-to-business contexts: {A}
                      conceptual framework and research agenda},
      journal      = {Journal of business research : JBR},
      volume       = {192},
      issn         = {0148-2963},
      address      = {New York, NY},
      publisher    = {Elsevier},
      reportid     = {RWTH-2025-03334},
      pages        = {115284},
      year         = {2025},
      cin          = {812920 ; 812910},
      ddc          = {650},
      cid          = {$I:(DE-82)812920_20140620$},
      typ          = {PUB:(DE-HGF)16 / PUB:(DE-HGF)7},
      UT           = {WOS:001443747600001},
      doi          = {10.1016/j.jbusres.2025.115284},
      url          = {https://publications.rwth-aachen.de/record/1009089},
}