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%0 Thesis
%A Hemmers, Christian
%T Entwicklung eines Planungsprozesses zur Unterstützung technologisch-nachhaltiger Entscheidungen : ein Beitrag zur strategischen Planung bei KMU
%I Rheinisch-Westfälische Technische Hochschule Aachen
%V Dissertation
%C Aachen
%M RWTH-2025-03945
%P 1 Online-Ressource : Illustrationen
%D 2025
%Z Veröffentlicht auf dem Publikationsserver der RWTH Aachen University
%Z Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2025
%X Strategic decisions are made against the backdrop of increasingly complex and volatile conditions such as rising energy prices, supply chain problems or new technological possibilities. The anticipation of possible effects that arise for decision-makers as well as the subsequent determination of suitable alternative actions are the results of strategic planning. In countries, large organizations and companies, individual planning processes are developed and applied for this purpose. Due to a lack of capacity, this is often not possible in small and medium-sized enterprises (SME). This dissertation makes a contribution to provide SME with a strategic planning process adapted to their needs. For this purpose, the initial situation regarding strategic planning at SMEs is analyzed, possible framework conditions and design options are identified and a planning process is modeled on this basis. A survey conducted as part of the study revealed that although SMEs have recognized the importance of strategic planning, the use occurs with little to no structure. It was also found that SMEs focus in particular on topics that are of present, predominantly one-sided economic relevance. However, for successful, future oriented strategic planning, a more heterogeneous view must be taken with a focus on aspects that will be important in the future. The focus on technological-strategic planning against the background of sustainability and normative requirements is identified as an essential aspect of this future oriented, holistic planning. A corresponding process was developed based on this knowledge. For the specific process design, parameters are defined. These are the necessary requirements for carrying out the process, the desired planning horizon, the frequency of application, the people involved, the optimum process duration and the desired type of results. The planning process based on these parameters is designed in phases. As the possibilities for a cross-company data basis, the potential for standardization, the acceptance of external support and the degree of documentation of the results vary depending on these phases, different design options are used in the process phases. Based on individual objectives selected by the SMEs, the designed planning process is run though one of eight possible variants. With its technological and sustainable focus, the strategic planning process designed in this work considers key future challenges and opportunities that have been neglected in the strategic planning of SMEs to date. The largely standardized process architecture is also adapted in its parameters to the special requirements and limitations of SMEs. However, for a holistic view, it is advisable not to use the designed process in isolation, but to combine it with economic and social science analyses, among others.
%F PUB:(DE-HGF)11
%9 Dissertation / PhD Thesis
%R 10.18154/RWTH-2025-03945
%U https://publications.rwth-aachen.de/record/1010246