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The robo bias in conversational reviews: How the solicitation medium anthropomorphism affects product rating valence and review helpfulness
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In
Journal of the Academy of Marketing Science 52(6), Seiten/Artikel-Nr.:1651-1672
2024
Online
DOI: 10.1007/s11747-024-01027-8
DOI: 10.18154/RWTH-2025-09061
URL: https://publications.rwth-aachen.de/record/1020522/files/1020522.pdf
Thematische Einordnung (Klassifikation)
DDC: 330
OpenAccess: 
PDF
Dokumenttyp
Journal Article
Format
online, print
Herkunft
Externe Einrichtung
Sprache
English
Anmerkung
Peer reviewed article
Externe Identnummern
SCOPUS: SCOPUS:2-s2.0-85195384770
WOS Core Collection: WOS:001242166300001
Interne Identnummern
RWTH-2025-09061
Datensatz-ID: 1020522
Beteiligte Länder
Germany, Netherlands
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; Clarivate Analytics Master Journal List ; Current Contents - Social and Behavioral Sciences ; DEAL Springer ; Essential Science Indicators ; Hosted Content ; IF >= 15 ; JCR ; Nationallizenz
; SCOPUS ; Social Sciences Citation Index
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The record appears in these collections: |
PDF