h1

% IMPORTANT: The following is UTF-8 encoded.  This means that in the presence
% of non-ASCII characters, it will not work with BibTeX 0.99 or older.
% Instead, you should use an up-to-date BibTeX implementation like “bibtex8” or
% “biber”.

@INBOOK{Schuh:1030537,
      author       = {Schuh, Günther and Boos, Wolfgang and Schrank, Regina and
                      Evers, David and Stoffers, Malte},
      title        = {{I}ntelligente {N}utzung von {K}undendaten zum
                      {V}alue-based {P}ricing},
      address      = {Wiesbaden},
      publisher    = {Springer Fachmedien Wiesbaden},
      reportid     = {RWTH-2026-03075},
      series       = {Forum Dienstleistungsmanagement},
      pages        = {581-605},
      year         = {2025},
      comment      = {Digital Analytics im Dienstleistungsmanagement : Customer
                      Insights, Prozesse der Künstlichen Intelligenz, Digitale
                      Geschäftsmodelle / herausgegeben von Manfred Bruhn, Karsten
                      Hadwich},
      booktitle     = {Digital Analytics im
                       Dienstleistungsmanagement : Customer
                       Insights, Prozesse der Künstlichen
                       Intelligenz, Digitale Geschäftsmodelle
                       / herausgegeben von Manfred Bruhn,
                       Karsten Hadwich},
      cin          = {052300},
      cid          = {$I:(DE-82)052300_20140620$},
      typ          = {PUB:(DE-HGF)7},
      doi          = {10.1007/978-3-658-48325-8_19},
      url          = {https://publications.rwth-aachen.de/record/1030537},
}