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@INPROCEEDINGS{Blutner:110088,
      author       = {Blutner, Doris},
      title        = {{P}aradigm {S}hift of {I}nnovation {P}rocesses},
      address      = {[Raleigh, NC]},
      publisher    = {[Lulu]},
      reportid     = {RWTH-CONV-000892},
      year         = {2012},
      comment      = {Bridging mass customization and open innovation :
                      proceedings of the MCPC 2011 Conference on Mass
                      Customization, Personalization, and Co-Creation, San
                      Francisco, November 16 - 19, 2011 / Henry Chesbrough ...
                      (eds.)},
      booktitle     = {Bridging mass customization and open
                       innovation : proceedings of the MCPC
                       2011 Conference on Mass Customization,
                       Personalization, and Co-Creation, San
                       Francisco, November 16 - 19, 2011 /
                       Henry Chesbrough ... (eds.)},
      month         = {Nov},
      date          = {2011-11-16},
      organization  = {Conference on Mass Customization,
                       Personalization, and Co-Creation, San
                       Francisco, CA (USA), 16 Nov 2011 - 19
                       Nov 2011},
      cin          = {761310},
      cid          = {$I:(DE-82)761310_20140620$},
      typ          = {PUB:(DE-HGF)1 / PUB:(DE-HGF)8 / PUB:(DE-HGF)7},
      url          = {https://publications.rwth-aachen.de/record/110088},
}