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@ARTICLE{Siems:160915,
      author       = {Siems, Florian and Rüeger, Brian and Hannich, Frank and
                      Kraus, Sascha and Hillbrand, C. and Karla, Jürgen},
      title        = {{P}erspectives of {C}ustomer {R}elationship {M}anagement
                      ({CRM}): {T}heory, {R}esults of an {E}mpirical {S}tudy from
                      {S}witzerland, and {M}anagement {I}mplications},
      journal      = {International Journal of Strategic Management : IJSM},
      volume       = {12},
      number       = {1},
      issn         = {1555-2411},
      address      = {[s.l.]},
      publisher    = {International Academy of Business and Economics},
      reportid     = {RWTH-CONV-039023},
      pages        = {1-16},
      year         = {2012},
      cin          = {816230 / 815110},
      cid          = {$I:(DE-82)816230_20140620$ / $I:(DE-82)815110_20130401$},
      typ          = {PUB:(DE-HGF)16},
      url          = {https://publications.rwth-aachen.de/record/160915},
}