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TY  - JOUR
AU  - Pruchnow, Johannes
AU  - Schögel, Marcus
AU  - Wentzel, Daniel
AU  - Weber, Markus
TI  - Success through Differentiation in the High-Tech Industry
JO  - Thexis : Fachzeitschrift für Marketing
VL  - 23
IS  - 4
SN  - 0254-9697
CY  - Wiesbaden
PB  - Gabler/GWV-Fachverl. [u.a.]
M1  - RWTH-CONV-066936
SP  - 2-5
PY  - 2006
LB  - PUB:(DE-HGF)16
UR  - https://publications.rwth-aachen.de/record/191100
ER  -