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@PHDTHESIS{Kursten:463727,
      author       = {Kursten, Anne},
      othercontributors = {Jakobs, Eva-Maria and Janich, Nina},
      title        = {{Q}ualitätsbewertung von {U}nternehmenstexten am
                      {B}eispiel des {V}erhaltenskodex},
      school       = {RWTH Aachen University},
      type         = {Dissertation},
      address      = {Aachen},
      publisher    = {Publikationsserver der RWTH Aachen University},
      reportid     = {RWTH-2015-00957},
      pages        = {II, 185 S. : Ill., graph. Darst.},
      year         = {2015},
      note         = {Prüfungsjahr: 2014. - Publikationsjahr: 2015; Aachen,
                      Techn. Hochsch., Diss., 2015},
      abstract     = {Text in the world of work is means of linguistic actions
                      that directly or indirectly contribute to the value added to
                      a company by supporting, for example production processes or
                      administrative processes. It adds a significant contribution
                      to the performance of tasks.In order to fulfill this
                      objective, text must be of high quality. To evaluate the
                      quality of text it is useful to describe the quality of text
                      from the perspective of the recipient, since perception of
                      quality is always relative to the participants requirements.
                      As the portfolio of corporate text is virtually unlimited
                      and text quality is difficult contextualized as an abstract
                      factor, the text pattern code of conduct is (as a linguistic
                      means of compliance within the company) an example within
                      the presented study. The thesis follows an
                      action-theoretical point of view, takes the text pattern as
                      a holistic concept (Sandig 1996, 1997) and understands the
                      area corporate communications as an interdisciplinary
                      construct Jakobs (2008).The empirical approach of the survey
                      is a qualitative and explorative point of view and combines
                      an expert-centered perspective with an amateur-centered
                      perspective. First of all the text pattern code of conduct
                      is described. An interview study with company staff, in
                      their role as recipients of codes of conduct, allows the
                      reconstruction of evaluation criteria. The main findings
                      affect, inter alia, the identification of the five key
                      quality characteristics of code of conducts. Related
                      sub-characteristics and assessment standards complete the
                      description of the reviewed subject. As a kind of
                      (practice-centered) essence the thesis conducts and
                      formulates design recommendations as well as activity
                      recommendations to ensure a higher quality of the corporate
                      text code of conduct.},
      cin          = {792020},
      ddc          = {400},
      cid          = {$I:(DE-82)792020_20140620$},
      typ          = {PUB:(DE-HGF)11},
      urn          = {urn:nbn:de:hbz:82-rwth-2015-009577},
      url          = {https://publications.rwth-aachen.de/record/463727},
}