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%0 Conference Paper
%A Schellong, Daniel
%A Kemper, Jan
%A Brettel, Malte
%T Clickstream Data as a Source to Uncover Consumer Shopping Types in a Large-scale Online Setting
%M RWTH-CONV-210170
%P 15 Seiten
%D 2016
%< [24th European Conference on Information Systems, ECIS 2016, 12.06.2016-15.06.2016, Istanbul, Turkey]
%B 24. European Conference on Information Systems
%C 12 Jun 2016 - 15 Jun 2016, Istanbul (Turkey)
Y2 12 Jun 2016 - 15 Jun 2016
M2 Istanbul, Turkey
%F PUB:(DE-HGF)8
%9 Contribution to a conference proceedings
%U https://publications.rwth-aachen.de/record/669172