%0 Conference Paper %A Schellong, Daniel %A Kemper, Jan %A Brettel, Malte %T Clickstream Data as a Source to Uncover Consumer Shopping Types in a Large-scale Online Setting %M RWTH-CONV-210170 %P 15 Seiten %D 2016 %< [24th European Conference on Information Systems, ECIS 2016, 12.06.2016-15.06.2016, Istanbul, Turkey] %B 24. European Conference on Information Systems %C 12 Jun 2016 - 15 Jun 2016, Istanbul (Turkey) Y2 12 Jun 2016 - 15 Jun 2016 M2 Istanbul, Turkey %F PUB:(DE-HGF)8 %9 Contribution to a conference proceedings %U https://publications.rwth-aachen.de/record/669172