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@INPROCEEDINGS{vonAswege:717744,
      author       = {von Aswege, Frederike and Kemper, Jan and Brettel, Malte},
      title        = {{H}ow to retain customers after a service failure? : {A}n
                      empirical analysis assessing the impact of immediate vs.
                      {D}elayed compensation on post-complaint consumer behavior},
      address      = {San Francisco, USA},
      reportid     = {RWTH-CONV-222774},
      year         = {2017},
      comment      = {[Proceedings of the American Marketing Association (AMA)
                      Educators' Summer Conference 2017, San Francisco, USA]},
      booktitle     = {[Proceedings of the American Marketing
                       Association (AMA) Educators' Summer
                       Conference 2017, San Francisco, USA]},
      month         = {Aug},
      date          = {2017-08-04},
      organization  = {American Marketing Association (AMA)
                       Educators' Summer Conference, San
                       Francisco, CA (USA), 4 Aug 2017 - 6 Aug
                       2017},
      cin          = {813110},
      cid          = {$I:(DE-82)813110_20140620$},
      typ          = {PUB:(DE-HGF)8},
      url          = {https://publications.rwth-aachen.de/record/717744},
}