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@PHDTHESIS{Wiecek:729169,
      author       = {Wiecek, Annika},
      othercontributors = {Wentzel, Daniel and Salge, Torsten-Oliver},
      title        = {{P}roduct design and its influence on consumers’
                      behavior},
      school       = {RWTH Aachen University},
      type         = {Dissertation},
      address      = {Aachen},
      reportid     = {RWTH-2018-226234},
      pages        = {1 Online-Ressource (v, 123 Seiten) : Illustrationen,
                      Diagramme},
      year         = {2018},
      note         = {Veröffentlicht auf dem Publikationsserver der RWTH Aachen
                      University; Dissertation, RWTH Aachen University, 2018},
      abstract     = {In the tough struggle for consumers’ grace, product
                      design has long been praised as the last means to stay
                      competitive. Its value in creating attention and interest
                      (e.g., Bloch 1995; Creusen and Schoormans 2005), in
                      differentiating one’s products from the competition (e.g.,
                      Karjalainen and Snelders 2010; Kotler and Rath 1984; Talke
                      et al. 2009) and in ultimately generating sales (e.g.,
                      Gemser and Leenders 2001; Jindal et al. 2016; Landwehr,
                      Labroo, and Herrmann 2011; Landwehr, Wentzel, and Herrmann
                      2013; Liu et al. 2017) has repeatedly been highlighted.
                      However, despite the substantial interest in the subject
                      there has been virtually no research on the post-purchase
                      effects of products’ design. That is, there is a lack of
                      knowledge about the effects of products’ appearance on
                      consumers’ product usage behavior. This dissertation
                      addresses this gap in the literature and investigates the
                      effects of product design on consumers’ product use. The
                      influence of the three most important roles (Homburg,
                      Schwemmle, and Kuehnl 2015) of products’ design, i.e.,
                      delivering aesthetic value, communicating functional value,
                      and expressing symbolic value, is analyzed. Article I
                      investigates the effect of design aesthetics on the
                      intensity of product use and also examines the potential
                      downstream consequences of this effect, i.e., skill
                      development and cognitive lock-in. Article II develops a new
                      construct (i.e., ‘design-based consumption norms’) that
                      postulates a relationship between holistic design
                      impressions and the two traditional classes of consumption
                      behavior, i.e., utilitarian and hedonic consumption. Article
                      III examines the effect of aesthetic congruity (i.e., visual
                      coherence among the designs of a set of products) on
                      perceptions of products’ effectiveness and the resulting
                      extent of product use. The findings of this dissertation are
                      relevant to both theory and practice and are discussed at a
                      collective level as well as within the individual research
                      articles.},
      cin          = {812310},
      ddc          = {330},
      cid          = {$I:(DE-82)812310_20140620$},
      typ          = {PUB:(DE-HGF)11},
      doi          = {10.18154/RWTH-2018-226234},
      url          = {https://publications.rwth-aachen.de/record/729169},
}