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TY  - CHAP
AU  - Piller, Frank Thomas
AU  - Tseng, Mitchell M.
TI  - Mass Customization Thinking : Moving from Pilot Stage to an Established Business Strategy
CY  - Singapore [u.a.]
PB  - World Scientific Publ.
M1  - RWTH-CONV-105532
SP  - 1-18
PY  - 2010
LB  - PUB:(DE-HGF)7
UR  - https://publications.rwth-aachen.de/record/94329
ER  -