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@INBOOK{Piller:94329,
      author       = {Piller, Frank Thomas and Tseng, Mitchell M.},
      title        = {{M}ass {C}ustomization {T}hinking : {M}oving from {P}ilot
                      {S}tage to an {E}stablished {B}usiness {S}trategy},
      address      = {Singapore [u.a.]},
      publisher    = {World Scientific Publ.},
      reportid     = {RWTH-CONV-105532},
      pages        = {1-18},
      year         = {2010},
      comment      = {Handbook of research in mass customization and
                      personalization / ed. by Frank T. Piller .... - Vol. 1.
                      Strategies and concepts},
      booktitle     = {Handbook of research in mass
                       customization and personalization / ed.
                       by Frank T. Piller .... - Vol. 1.
                       Strategies and concepts},
      cin          = {812710},
      cid          = {$I:(DE-82)812710_20140620$},
      typ          = {PUB:(DE-HGF)7},
      url          = {https://publications.rwth-aachen.de/record/94329},
}