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@BOOK{Reichwald:94527,
      author       = {Reichwald, Ralf and Piller, Frank Thomas and Ihl, Jan
                      Christoph and Seifert, Sascha},
      title        = {{I}nteraktive {W}ertschöpfung : {O}pen {I}nnovation,
                      {I}ndividualisierung und neue {F}ormen der {A}rbeitsteilung;
                      2., vollst. überarb. u. erw. {A}ufl.},
      address      = {Wiesbaden},
      publisher    = {Gabler},
      reportid     = {RWTH-CONV-105723},
      isbn         = {978-3-8349-0972-5},
      pages        = {390 S.},
      year         = {2009},
      cin          = {812710},
      ddc          = {330},
      cid          = {$I:(DE-82)812710_20140620$},
      typ          = {PUB:(DE-HGF)3},
      url          = {https://publications.rwth-aachen.de/record/94527},
}