TY - JOUR AU - van Dyck, Marc AU - Lüttgens, Dirk AU - Diener, Kathleen AU - Piller, Frank Thomas AU - Pollok, Patrick TI - From product to platform : How incumbents' assumptions and choices shape their platform strategy JO - Research policy VL - 53 IS - 1 SN - 0048-7333 CY - Amsterdam PB - Elsevier M1 - RWTH-2023-10518 SP - 104904 PY - 2024 N1 - Received 15 October 2020, Revised 12 July 2023, Accepted 13 October 2023, Available online 4 November 2023 LB - PUB:(DE-HGF)16 ; PUB:(DE-HGF)7 UR - <Go to ISI:>//WOS:001110597600001 DO - DOI:10.1016/j.respol.2023.104904 UR - https://publications.rwth-aachen.de/record/972989 ER -