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TY  - THES
AU  - Müller, Kai Bruno
TI  - "Vorgehen zur Entwicklung kundenorientierter Digitalisierungsangebote zur Unterstützung des digitalen Wandels in der Textilbranche"
PB  - Rheinisch-Westfälische Technische Hochschule Aachen
VL  - Dissertation
CY  - Aachen
M1  - RWTH-2023-11021
SP  - 1 Online-Ressource : Illustrationen
PY  - 2023
N1  - Veröffentlicht auf dem Publikationsserver der RWTH Aachen University
N1  - Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2023
AB  - The German textile industry faces a range of challenges such as skills short-ages, competition from Asia, and complex supply chains. Digital technologies and processes play a pivotal role in addressing these issues. However, obstacles to digital transformation, particularly among small and medium-sized enterprises, are prevalent. Furthermore, existing service offerings often lack thorough causative analysis, are heavily standardized without customer orientation, or lack flexibility in incorporating new information. The primary aim of this study is to overcome the specific challenges of the Ger-man textile industry and enhance long-term competitiveness through targeted digital initiatives. To achieve this, a methodology for configuring customer-oriented digital transformation solutions is developed and validated through three practical case studies. Firstly, digital terminology in the corporate context and the characteristics of the textile sector are defined. Building on this foundation, the components of digitalization within organizations are introduced, forming the basis for a new structure of the ITA Academy GmbH's offerings portfolio. To ensure consistent description and comparability of various solution formats, a template is devised. These templates are incorporated into the framework of the offerings, providing an over-view of the resources required, necessary competencies, and implementation processes. Subsequently, a methodology for configuring customer-specific solutions is developed. This five-step model facilitates the identification of customer impediments, prioritization of action areas, and customer objectives. Based on this in-formation, targeted solutions can be selected from the framework of the developed offerings. Finally, the methodology is validated through three practical case studies: retro-fitting of a production facility, strategy development including market analysis, and the creation of a technology radar.
LB  - PUB:(DE-HGF)11
DO  - DOI:10.18154/RWTH-2023-11021
UR  - https://publications.rwth-aachen.de/record/973844
ER  -