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@ARTICLE{Kindermann:974739,
      author       = {Kindermann, Bastian and Wentzel, Daniel and Antons, David
                      and Salge, Torsten-Oliver},
      title        = {{C}onceptual {C}ontributions in {M}arketing {S}cholarship:
                      {P}atterns, {M}echanisms, and {R}ebalancing {O}ptions},
      journal      = {Journal of marketing},
      volume       = {88},
      number       = {3},
      issn         = {0022-2429},
      address      = {Thousand Oaks, CA},
      publisher    = {Sage Publishing},
      reportid     = {RWTH-2023-11589},
      pages        = {29-49},
      year         = {2024},
      note         = {First published online August 7, 2023},
      cin          = {816410 / 812310},
      ddc          = {330},
      cid          = {$I:(DE-82)816410_20140620$ / $I:(DE-82)812310_20140620$},
      typ          = {PUB:(DE-HGF)16},
      UT           = {WOS:001104722500001},
      doi          = {10.1177/00222429231196122},
      url          = {https://publications.rwth-aachen.de/record/974739},
}