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TY  - THES
AU  - Lenart, Martin
TI  - Risikobasierte Gestaltung von Subskriptionsmodellen im Maschinen- und Anlagenbau; 1. Auflage
VL  - 192
PB  - RWTH Aachen University
VL  - Dissertation
CY  - Aachen
M1  - RWTH-2024-06309
SN  - 978-3-98555-212-2
T2  - Schriftenreihe Rationalisierung
SP  - 1 Online-Ressource : Illustrationen
PY  - 2024
N1  - Druckausgabe: 2024. - Auch veröffentlicht auf dem Publikationsserver der RWTH Aachen University. - Weitere Reihe: Edition Wissenschaft Apprimus
N1  - Dissertation, RWTH Aachen University, 2024
AB  - The objective of this dissertation is to develop a procedure for the risk-based design of subscription models. The results of this work enable companies to develop subscription models and to optimize opportunities and threats according to the company's constraints. The basis for this work is laid by ten case studies. Based on the case studies, design and influencing variables for subscriptions models were derived. Design variables are variables that can be changed by the provider in order to design the subscription model. Influencing variables, in turn, represent variables from the provider's environment that can have an influence on the attractiveness or success of a subscription model. Unlike design variables, influencing variables cannot be influenced by the provider, or can only be influenced with difficulty. They therefore represent fixed constraints that must be taken into account when designing and planning a subscription model. In the context of this work, the term "risk" was used to describe the ambivalent view of risk as both a danger and an opportunity. Consequently, dangers and opportunities of subscription models were described. These dangers and opportunities are to be seen in close context with the set-up of the subscription model as well as company’s constraints. In describing the risks, reference was made to the previously described design and influencing variables. Each opportunity or risk described refers to those characteristic design and influencing variables that represent the basis for the respective danger or opportunity. By taking risks, a strategic advantage can be gained even in a saturated market, where differentiation via the product alone is becoming increasingly difficult. Differentiation is increasingly less about innovative products alone, but more about the effective and efficient use of these products to solve customer problems. The methodology that was developed serves the support of the user for the conversion of contents of this dissertation. The intended user of the methodology is a company of the mechanical and plant engineering industry, which is in the conception phase of a subscription model. In the course of the methodology, the finding of this thesis are integrated and applied in a stringent sequence of activities for a risk-based design of subscription models.
LB  - PUB:(DE-HGF)11 ; PUB:(DE-HGF)3
DO  - DOI:10.18154/RWTH-2024-06309
UR  - https://publications.rwth-aachen.de/record/988609
ER  -