%0 Journal Article %A Piller, Frank Thomas %A Euchner, Jim %T Mass Customization in the Age of AI : A Conversation with Frank Piller %J Research-technology management %V 67 %N 4 %@ 0895-6308 %C Abingdon %I Routledge %M RWTH-2024-06857 %P 14-20 %D 2024 %F PUB:(DE-HGF)16 %9 Journal Article %U <Go to ISI:>//WOS:001266334500013 %R 10.1080/08956308.2024.2350919 %U https://publications.rwth-aachen.de/record/989566