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%0 Journal Article
%A Piller, Frank Thomas
%A Euchner, Jim
%T Mass Customization in the Age of AI : A Conversation with Frank Piller
%J Research-technology management
%V 67
%N 4
%@ 0895-6308
%C Abingdon
%I Routledge
%M RWTH-2024-06857
%P 14-20
%D 2024
%F PUB:(DE-HGF)16
%9 Journal Article
%U <Go to ISI:>//WOS:001266334500013
%R 10.1080/08956308.2024.2350919
%U https://publications.rwth-aachen.de/record/989566