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The dynamic effects of visual complexity and scene cuts on viewer attention

; ; ; ; ;

In
Journal of the Academy of Marketing Science

ImpressumDordrecht : Springer Netherlands

ISSN1552-7824

Published: 26 March 2026

Online
DOI: 10.1007/s11747-025-01137-x

DOI: 10.18154/RWTH-2026-03888
URL: https://publications.rwth-aachen.de/record/1033011/files/1033011.pdf

Einrichtungen

  1. Lehrstuhl für Marketing (812310)


Thematische Einordnung (Klassifikation)
DDC: 330

OpenAccess:
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Dokumenttyp
Journal Article

Format
online

Sprache
English

Anmerkung
Peer reviewed article

Externe Identnummern
WOS Core Collection: WOS:001723207400001

Interne Identnummern
RWTH-2026-03888
Datensatz-ID: 1033011

Beteiligte Länder
France, Germany, Mexico, Netherlands, UK, USA

Lizenzstatus der Zeitschrift

 GO

Creative Commons Attribution CC BY 4.0 ; OpenAccess ; Clarivate Analytics Master Journal List ; Current Contents - Social and Behavioral Sciences ; DEAL Springer ; Essential Science Indicators ; IF >= 15 ; JCR ; NationallizenzNationallizenz ; SCOPUS ; Social Sciences Citation Index
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812310
 Record created 2026-04-07, last modified 2026-04-09
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