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You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades

; ; ; ;

In
Journal of the Academy of Marketing Science 51(2), Seiten/Artikel-Nr.:286-309

ImpressumDordrecht : Springer Netherlands

ISSN0092-0703

Published: 15 July 2022

Online
DOI: 10.18154/RWTH-2022-07519
DOI: 10.1007/s11747-022-00881-8

URL: https://publications.rwth-aachen.de/record/850475/files/850475.pdf

Einrichtungen

  1. Lehrstuhl für Marketing (812310)


Thematische Einordnung (Klassifikation)
DDC: 330

OpenAccess:
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Dokumenttyp
Journal Article

Format
online, print

Sprache
English

Anmerkung
Peer reviewed article

Externe Identnummern
SCOPUS: SCOPUS:2-s2.0-85134306120
WOS Core Collection: WOS:000825896900002

Interne Identnummern
RWTH-2022-07519
Datensatz-ID: 850475

Beteiligte Länder
Germany, USA

Lizenzstatus der Zeitschrift

 GO


Creative Commons Attribution CC BY 4.0 ; OpenAccess ; Clarivate Analytics Master Journal List ; Current Contents - Social and Behavioral Sciences ; DEAL Springer ; DEAL Springer ; Essential Science Indicators ; IF >= 10 ; IF >= 5 ; JCR ; NationallizenzNationallizenz ; NationallizenzNationallizenz ; SCOPUS ; Social Sciences Citation Index

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812310

TypAmountVATCurrencyShareStatusCost centre
Hybrid-OA1497.32272.00EUR100.00 %(DEAL)021000-
Sum1497.32272.00EUR   
Total1769.32     
 Record created 2022-08-01, last modified 2025-11-05


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