; ;
In
Industrial marketing management 132, Seiten/Artikel-Nr.:46-60
2026 & 2025
Received 4 February 2025, Revised 23 October 2025, Accepted 26 November 2025, Available online 3 December 2025, Version of Record 3 December 2025
Online
DOI: 10.1016/j.indmarman.2025.11.010
DOI: 10.18154/RWTH-2026-06164
URL: https://publications.rwth-aachen.de/record/1037661/files/1037661.pdf
Einrichtungen
Projekte
Thematische Einordnung (Klassifikation)
DDC: 650
OpenAccess:
PDF
Dokumenttyp
Journal Article
Format
online, print
Sprache
English
Anmerkung
Peer reviewed article
Externe Identnummern
SCOPUS: SCOPUS:2-s2.0-105023683715
WOS Core Collection: WOS:001635902100001
Interne Identnummern
RWTH-2026-06164
Datensatz-ID: 1037661
Beteiligte Länder
Germany
| Typ | Amount | VAT | Currency | Share | Status | Cost centre |
| Other | 100.00 | 7.00 | EUR | 4.00 % | (DEAL) | 021000-813110 |
| Hybrid-OA | 2400.29 | 168.02 | EUR | 96.00 % | (DEAL) | 021000-813110 |
| Sum | 2500.29 | 175.02 | EUR | |||
| Total | 2675.31 |