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Mass Customization Thinking : Moving from Pilot Stage to an Established Business Strategy

;

In
Handbook of research in mass customization and personalization / ed. by Frank T. Piller .... - Vol. 1. Strategies and concepts, Seiten/Artikel-Nr: 1-18

ImpressumSingapore [u.a.] : World Scientific Publ.

Umfang1-18

ISBN978-981-428025-9

Einrichtungen

  1. Lehrstuhl für Betriebswirtschaftslehre, insbesondere Technologie- und Innovationsmanagement (812710)



Dokumenttyp
Contribution to a book

Format
print

Sprache
English

Interne Identnummern
RWTH-CONV-105532
Datensatz-ID: 94329

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The record appears in these collections:
Document types > Books > Contributions to a book
School of Business and Economics (Fac.8)
Public records
Publications database
812710
 Record created 2013-01-28, last modified 2017-06-28
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