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Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options

; ; ;

In
Journal of marketing 88(3), Seiten/Artikel-Nr.:29-49

ImpressumThousand Oaks, CA : Sage Publishing

ISSN0022-2429

First published online August 7, 2023

Online
DOI: 10.18154/RWTH-2023-11589
DOI: 10.1177/00222429231196122

URL: https://publications.rwth-aachen.de/record/974739/files/974739.pdf

Einrichtungen

  1. Lehrstuhl für Innovation, Strategie und Organisation (816410)
  2. Lehrstuhl für Marketing (812310)


Thematische Einordnung (Klassifikation)
DDC: 330

OpenAccess:
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Dokumenttyp
Journal Article

Format
online, print

Sprache
English

Anmerkung
Peer reviewed article

Externe Identnummern
SCOPUS: SCOPUS:2-s2.0-85171577921
WOS Core Collection: WOS:001104722500001

Interne Identnummern
RWTH-2023-11589
Datensatz-ID: 974739

Beteiligte Länder
Germany

Lizenzstatus der Zeitschrift

 GO

Medline ; Creative Commons Attribution CC BY 4.0 ; OpenAccess ; Clarivate Analytics Master Journal List ; Current Contents - Business Collection ; Current Contents - Social and Behavioral Sciences ; Essential Science Indicators ; IF >= 10 ; JCR ; National-Konsortium ; SCOPUS ; Social Sciences Citation Index
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816410
812310
 Record created 2023-12-11, last modified 2025-10-23
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