Clickstream Data as a Source to Uncover Consumer Shopping Types in a Large-scale Online Setting

Schellong, Daniel (Corresponding author) ; Kemper, Jan (Corresponding author) ; Brettel, Malte (Corresponding author)^RWTH*

In
[24th European Conference on Information Systems, ECIS 2016, 12.06.2016-15.06.2016, Istanbul, Turkey], Seiten/Artikel-Nr: 15 Seiten

2016

Konferenz/Event:24. European Conference on Information Systems , Istanbul , Turkey , ECIS 2016 , 2016-06-12 - 2016-06-15

Umfang15 Seiten

Online
URL: http://docplayer.net/19437712-Clickstream-data-as-a-source-to-uncover-con-sumer-shopping-types-in-a-large-scale-online-setting.html

Einrichtungen

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Dokumenttyp
Contribution to a conference proceedings

Format
online, print

Sprache
English

Interne Identnummern
RWTH-CONV-210170
Datensatz-ID: 669172

Beteiligte Länder
Germany

Record created 2016-09-23, last modified 2025-11-06

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