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How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda

; ; ; ; ; ; ;

In
Service Research in Business-to-Business Marketing : Special Issue / Guest Editors: Professor Lars Witell, Professor Mohamed Zaki, Dr. Paul W. Fombelle, Dr. Anders Gustafsson, Dr. Janet McColl-Kennedy

In
Journal of business research : JBR 192, Seiten/Artikel-Nr.:115284

ImpressumNew York, NY : Elsevier

Umfang[1]-14

ISSN0148-2963

Online
DOI: 10.1016/j.jbusres.2025.115284

DOI: 10.18154/RWTH-2025-03334
URL: https://publications.rwth-aachen.de/record/1009089/files/1009089.pdf

Einrichtungen

  1. Lehrstuhl für Dienstleistungs- und Technologiemarketing (812920 ; 812910)


Thematische Einordnung (Klassifikation)
DDC: 650

OpenAccess:
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Dokumenttyp
Journal Article/Contribution to a book

Format
online, print

Sprache
English

Anmerkung
Peer reviewed article

Externe Identnummern
SCOPUS: SCOPUS:2-s2.0-86000310189
WOS Core Collection: WOS:001443747600001

Interne Identnummern
RWTH-2025-03334
Datensatz-ID: 1009089

Beteiligte Länder
Germany, UK

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Medline ; Creative Commons Attribution CC BY 4.0 ; OpenAccess ; Clarivate Analytics Master Journal List ; Current Contents - Business Collection ; Current Contents - Social and Behavioral Sciences ; Essential Science Indicators ; NationallizenzNationallizenz ; SCOPUS ; Social Sciences Citation Index

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Document types > Articles > Journal Articles
School of Business and Economics (Fac.8)
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812920

 Record created 2025-03-31, last modified 2025-04-04


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